New York, NY (January 5, 2009) - Canadian emcee Eternia stopped through the SRC offices with partner in noise Chesney Snow and laced some ill spits for the camera before opening up a little bit about her place in hip-hop. Don’t get the pretty face twisted tho - girl can rap. A Toronto transplant now living in New York City, she’s got a show Sunday, January 11th at The Pyramid for the latest installment of EOW, too, so if you’re in the area, check, check, check out the meloday. For more, peep the joint she did with Ill Poetic and Reef The Lost Cauze called “Souled Out.”
New York, NY (January 4, 2009) - Got this email from Niki the other day, Loud.com all over the place and one of our own is getting it in! RapDreamsRadio.com interviewed super-producers and Loud.com mainstays Play-N-Skillz over the phone and, afterwards, check out Niki Damez with the No. 1 song on the countdown the last three weeks! Props to both parties for their hustle.
New York, NY (January 4, 2008) - Been meaning to post this and it just kept getting away from me. Props to hard work for this one, the boy on his grind! Here are the details from Mr. B himself:
…This was a reggaeton show we opened for De La Ghetto on 12/13 at the Crocodile Rock Cafe in Allentown, PA, put together by Solid Ground Entertainment. De La Ghetto is a well-known artist from the Bronx, and his recent jam was with Daddy Yankee called “Talento de Barrio.” The club was packed, about 600 peeps in there. Onstage is myself, Flecha & Richy Boy. We were performing a song called “Esto Es Calle.”
New York, NY (December 12, 2008) - Recent SRC signee and inaugural Loud.com Finalists winner Tha Crow goes in with a dope 16 bars outside an LA County courthouse (aha wonder what THAT was for!!). For all ya’ll that forgot…
Rest In Peace, homie!! A lot of “thugs” ask if there’s heaven for a gangster… sure there is. You just have to impress the likes of Pun, Chris Wallace, Big L and Tupac in a cipher before St. Peter lets you in. Let that marinate.
New York, NY (December 1, 2008) - If you were a kid growing up in the 90’s, you knew about Loud Records. And if you’re a fan of the guys that grew up in that era that turned out to be rappers, you owe Loud your allegiance, even if you don’t see the similarities. Because before Suge Knight’s Death Row in the West, before the meteoric rise and evolution of Sean “Puff Daddy” Combs and before the god emcee gave Def Jam a taste, all of your favorite artists listened to the records pushed by Steve Rifkind.
Truth be told, before Akon, David Banner and Asher Roth, before pop music took over hip-hop and before the culture was dictated by the music, Rifkind was paving the way for everyone just beginning to see the different avenues hip-hop was opening up. The current climate of entrepreneurship sees it’s roots in the Steve Rifkind Company, the street team that ruled hip-hop through the 90’s. In fact, grass roots marketing as a whole owes their foot-soldier mentality to Loud Records.
This interview is not revisiting the past for nostalgia purposes. This is a few minutes for you to get a sense of the man and motivation and story behind some of the biggest acts hip-hop has ever seen, which opened the world’s eyes to hard lyricism, swagger, metaphors and true street tales from the likes of Wu-Tang, Mobb Deep, Xzibit, Big Punisher, Tha Liks and many more.
In Part One, Rifkind talks about the evolution of his marketing company into a record label, remembers hearing Wu Tang and Big Punisher for the first time and why he doesn’t even know why Loud Records was so important. In Part Two, he gives his insight on the kind of rappers that were making records during the 90’s, his regret to selling to Sony, the future of SRC and the favorite part of his job.
New York, NY (December 3, 2008) - He’s been out of action for awhile (aha peep the overdub, Cali what up!!), but he’s back here going in over the M.I.A.-sampled “Swagger Like Us,” courtesy of Jigga and them. Watch for new music from him as 2009 begins to take shape. Loud.com!!
New York, NY (November 20, 2008) - Yung Jerz put together a little something for his joint “Get On My Level” from footage of his recent performances at Wayne Hills for the Patriots football games. Props for this one, rumor has it, there’s another one coming soon.
