Marketing - Making Facebook Work For You
New York, NY (November 29, 2007) – I write often of Facebook and it’s uses, but this article is good because it clearly shows that FB and marketing through FB actually works. Shouts to the Wall Street Journal, too, ordinarily their shit is locked down and you need a subscription to view it. This one, however, is free. An excerpt from author Riva Richmond:
…”Rootsgear LLC of Laurel, Md., which designs T-shirts with political and social messages and a hip-hop sensibility aimed at Punjabi Sikh youth, says its Facebook group helps the company stay connected to regulars in its ethnic community and the socially conscious rap scene.
On Rootsgear’s group page, people can look at the firm’s designs and see a calendar of events. The company stokes its group membership — currently about 1,375 — by sending out invitations to join the group every few months to new Facebook friends collected by co-founder Sunmit Singh and his colleagues.
Mr. Singh says the page drives more traffic to Rootsgear’s e-commerce site than Google’s search engine or MySpace, another social-networking site where it has a presence. And it has helped the year-old company’s sales.”
Maintaining your FB page is just as daily a routine as coming to Loud.com, checking messages, voting, listening to music and connecting with other emcees. Heed the advice of experts consulted for the article, though: “…There can be danger in mixing business and pleasure — and that anyone who uses Facebook for business purposes should be careful to maintain a professional demeanor.”
Hip hop lives.