New York, NY (November 30, 2007) – Yesterday, I posted an article about LinkedIn and how it’s a great resource for connecting people via the web.  But what about making those same connections person-to-person?  While some execs seem to thrive on it, for others, it’s the thing they hate most about the industry.  BusinessWeek just ran a great piece on this very issue.  From author Christine Comaford-Lynch:

…”Getting and staying financed is as much about relationships as it is about your company’s performance. In my experience as a venture capitalist, angel investor, and serial entrepreneur, I’ve found that if your relationships are strong, you’ll be given more time to improve your performance. (The) key to building relationships is networking.”

In the article, she outlines six ideas that will help you build not just contacts, but relationships, and hopefully, relationships that will keep your company, artist or brand solvent.  Whether it’s at industry events, showcases, galleries, open mics, the studio, the record store, the corner, the Board room… wherever it is you’re meeting people, these tips can help you maintain an even playing field as you negotiate your way to the top.  Adjust them to fit your own style, but keep the general principles the same.  Try it at the next event you’re at.

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