New York, NY (April 30, 2008) – Indie legends Atmosphere have been making the rounds to all the blogs with the release of their fifth studio album “When Life Gives You Lemons, You Paint That Shit Gold,” and sat down with DX’s J-23 for another interesting turn.
If you weren’t aware, some basic science on the group: “Atmosphere is an American hip hop duo from Minneapolis, Minnesota. The members are rapper Slug (born Sean Daley, September 7, 1972) and DJ/producer Ant (born Anthony Davis). Active in various forms since 1993, they are one of the most commercially successful and long-lived independent hip-hop acts.” Word.
From my own experience, Slug’s content shifts from self-loathing, to intense storytelling, to introspective discovery, to comedic relief usually in a matter of two bars; Ant typically uses a soulful, chopped/sampled sound reminiscent of DJ Premier or Pete Rock, but with an almost middle-American/heartland-flair that gives the duo’s music a regional appeal while still staying true to the jazz or blues records he lifted the sample from. On “Lemons,” though, they opted to have musicians come in and replay all the samples, another departure in their ever-evolving music catalog (think the indie/underground version of Outkast). Shit’s hard.
Here’s an excerpt:
DX: I’ve been to a lot of your shows and you have a pretty young fan base, especially considering the type of music that you make. Does the age of your audience enter your thought process when you are making records?
Slug: No, no. In fact, I think that not so much the making of this album, but the minute we finished it and I knew we had to start the other cycles, I actually started thinking, ‘how do I start translating what I’m doing to a 35 year old soccer mom, single dad.’ Cause you know, I’m going to be 36 this year. Everyone I went to high school with, they don’t even listen to music the same way anymore. They play it in their car on their way to work. When they’re at home, they don’t play records, they watch TV. You know what I mean?
So how do I make what I’m doing - because my perspective and my reality is that of a 35 year old – how do I make what I’m doing relevant to a 35 year old also, you know? And without pandering to it, ’cause I don’t want to exclude the kids but I’ve so many issues standing on stage in front of a bunch of kids singing along and I’m wondering mid-song, "How the fuck can they be relating to what I’m saying right now?" Mind you, thank God they do. Thank God anyone does.
Realistically, I feel confident enough to believe I’ve got some good things to say that kids maybe could fucking benefit from hearing. You know? But how long before my records turn into, "Wear your seatbelt," "Wear a helmet," "Eat your vegetables," you know? "Brush your teeth."
For more on Atmosphere, peep Okayplayer’s interview with them here. And be sure to visit the OKP archive here.