Industry News Bits: MySpace Music Looking For CEO, From Free To Paid, Nokia Update
MySpace Offers MTV Exec The MySpace Music CEO Job
MySpace has offered MTV Networks’ EVP Digital Music and Media Courtney Holt the top job at the newly launched MySpace Music, CNET reports. We’ve confirmed this through our own sources, and we believe Holt has all but accepted the position and is in the final stages of contract negotiation.
Revenue Crisis: Here Come The Pro Accounts
…In his Wired magazine cover story, “Free! Why $0.00 Is the Future of Business,” Wired editor Chris Anderson wrote: “It’s now clear that practically everything Web technology touches starts down the path to gratis, at least as far as we consumers are concerned.”
Sorry Chris, but free is out again.
Thank economy-wary investors like Sequoia Capital, which terrified its portfolio of startups with a “RIP Good Times” earlier this month. Startups “need to become cash flow positive,” Sequoia declared. They must recognize the “need for profitability.” “Cash is king.”
Nokia Uses Integrated Campaign To Promote Comes With Music
Nokia is set to launch one of its largest marketing campaigns to date to signal its arrival as a content services provider with Comes With Music. The handset manufacturer, which has to date predominantly focused its advertising around its wide range of handsets, is now preparing to market its unlimited music download service. The integrated campaign, Playlist People, includes the tagline ‘Unlimited tracks. Yours to keep’ and features a series of famous song titles which combine to create…
Tags: business, Digital, executive, myspace music, nokia, paid service, revenue, sales, subscription, tech, techcrunch