New York, NY (October 30, 2008) – This footage is a little over a month old, but this is where the idea was conceived for the NMC + Camp Lo contest, so it’s appropriate it sees the light of day in the midst of this contest.

Here, Sonny Cheeba and The Apple Juice Kid, who, along with Ski Beats is helming most of Camp Lo’s new album, “A Piece of The Action,” chopped it up with us backstage at the AHH.com 10th Anniversary event/panel/gala. Juice talks here about his eight Scratch Beat Battle victories, working with 9th Wonder, how he linked up with Camp Lo, the benefits of organizations like Dynamic Producer and iStandard, hustling music and in general talking that producer slanguage. Suede also talks about being given demos at a wedding.

If you didn’t know, he and Cheeba have a production team they call Smoke N Apples (ha!) that actually co-produced two of the joints for this New Music Cartel EP, “Xclusive Zone” and “OnSmash.”