Blog #14: New Year & New Day
January 21st, 2009 by Daniel Pappas
by Steve Rifkind
New York, NY (January 21, 2009) - As I am sure everyone saw yesterday, Barack Obama was sworn in as our 44th President of the United States. It’s a tough time for American but it’s also an exciting time. One where hard work and intelligence will pay off.
That being said, I am starting off my new year with a new venture investing in the youth. As you guys probably already know, I am a huge basketball fan and I have partnered up with Vision Sports. Responsible for the major AAU Basketball tournaments around the county including the Easter Classic and the Main Event, Vision Sports has developed the careers of todays college and NBA basketball stars. I am very excited to be involved.
Another venture we are launching this year is a new vodka line, called Silver Dagger. Be on the lookout for it everywhere you would expect to see high-end vodka.
Now, onto the music. The music landscape has been changing for years, but as I have always believed, good music trumps everything. Akon’s new album “Freedom” is out right now and he has another smash single to add to his growing collection with “Beautiful.”
Asher Roth has released his official first single, “I Love College,” and it is blowing up at radio. Everyone on the site should take note of the way we broke Asher. It started with working the Internet with a mixtape, video and freestyles. He released a good amount of material to build his base, and now his career is on the rise. The lesson? Cover your bases on the Internet. Put in your work on Loud.com and other such sites; then once you get a fanbase, release that single and you will be ready to go. Y ou can’t forget the streets, however. The streets will forever be responsible for Asher’s rise.

Melanie Fiona ’s new single “Give It To Me Right” is out now and heating up at radio and on the web. She just got off Kanye West’s European tour. She is a phenomenal talent and her sound is truly her own. Check her out as we are going to break her this year, as well.
Shontelle is still grinding and it is exciting to see a new artist like her continue to work and find success. The album is out and after her first hit single “T-Shirt,” she is back with a new single produced by and featuring Akon, called “Stuck With Each Other.” Look out for the video coming very soon.
We are already in the middle of The Finalists for Loud.com, and I really like what I am seeing. You guys need to keep grinding it out and realizing with 100 grand on the line, there is no reason to half-step. Show me what you can do, and if you guys have any feedback or comments, please let me know. I like hearing what you guys have to say.
- Steve



